Financial Mastery

Venture Deals

by Brad Feld & Jason Mendelson

What's really in a term sheet?

A term sheet runs to a few pages, and it decides who gets paid and who makes the calls for years. Brad Feld and Jason Mendelson, venture capitalists at Foundry Group, wrote Venture Deals so founders could read one as well as the investors across the table.

What you'll learn

  • Economics and control
  • The pool hides in the price
  • Who gets paid first
  • Founders vest too
  • How the VC gets paid

The key ideas in Venture Deals

Economics and control

Feld and Mendelson say VCs really care about two things. Economics is who gets what money when the company is sold. Control is who can say yes or no to big decisions. Most clauses fall into one pile or the other, and the ones that don't rarely matter much.

The pool hides in the price

Pre-money valuation is what the company is worth before the new cash goes in. VCs usually want the option pool for future staff counted inside it, so the founders pay for the pool and the new investor doesn't. The authors suggest sizing the pool from a real hiring plan.

Who gets paid first

When the company is sold, investors holding preferred shares get their money back before anyone else. That's the liquidation preference. The authors split it into two parts, the preference itself and participation. With participation, investors take their money back and then also share in what's left.

Founders vest too

Founders' own shares usually vest over time, often four years with a one-year cliff. Many founders resent this. Feld and Mendelson point out it protects them as well, because a co-founder who walks out after six months doesn't keep their whole stake.

How the VC gets paid

A VC firm raises its fund from investors called limited partners. It earns a yearly management fee plus a share of the profits, called carried interest. The authors argue that knowing where a fund is in its life tells you whether it can still back your next round.

Lines worth underlining

  1. Two things

    Most of a term sheet comes down to the money and who has control.

  2. Pre-money

    Pre-money value is what the company is worth before the new cash comes in.

  3. Option pool

    Watch where the option pool is counted. If it comes out of the pre-money value, founders pay for it.

  4. Preference

    A liquidation preference decides who gets paid first, and how much, when the company is sold.

  5. Anti-dilution

    Anti-dilution terms protect investors if a later round is priced lower. Weighted average is fairer than full ratchet.

One thing to try

Work out who gets what

Take your cap table, or a made-up one, and pick a sale price. Work out what each person receives with a simple 1x preference, then again with participation. Ten minutes in a spreadsheet shows you which clause is worth fighting over before anyone sends a term sheet.

There's more to Venture Deals

Knotd has the key ideas from 250+ non-fiction books, each in a few minutes, in plain words. Venture Deals comes with a Name That Idea round and a Your Move story to make it stick.

Get the whole book on KnotdOpen in the app

Questions about Venture Deals

What is Venture Deals about?

What's really in a term sheet? A term sheet runs to a few pages, and it decides who gets paid and who makes the calls for years. Brad Feld and Jason Mendelson, venture capitalists at Foundry Group, wrote Venture Deals so founders could read one as well as the investors across the table.

What are the key ideas in Venture Deals?

Economics and control; The pool hides in the price; Who gets paid first; Founders vest too; How the VC gets paid.

What's one thing to try from Venture Deals?

Take your cap table, or a made-up one, and pick a sale price. Work out what each person receives with a simple 1x preference, then again with participation. Ten minutes in a spreadsheet shows you which clause is worth fighting over before anyone sends a term sheet.

Is Venture Deals on Knotd?

Yes. Knotd has the key ideas from Venture Deals in a few minutes, in plain words, plus a Name That Idea round and a Your Move story to test them. It's one of 250+ non-fiction books in the app.