Topic
Marketing books
The key ideas from 11 marketing books, in plain words. Each book's page has its key ideas and the lines worth keeping.
- Building a StoryBrandDonald MillerWhy do customers tune you out?
- ContagiousJonah BergerWhy do some things catch on?
HookedNir EyalWhy do we check without thinking?
Made to StickChip Heath and Dan HeathWhy do some ideas stick?- Obviously AwesomeApril DunfordWhy don't customers get it?
- One Hundred Million Dollar LeadsAlex HormoziWhere do customers come from?
- PositioningAl Ries and Jack TroutWhy don't better products win?
- Pre-SuasionRobert CialdiniWhat happens before you ask?
- Purple CowSeth GodinWhy don't very good things sell?
- This Is MarketingSeth GodinHow do you sell without shouting?
TractionGabriel Weinberg & Justin MaresWhy do good products die unseen?
The key ideas in a few minutes
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