Productivity

Eat That Frog

by Brian Tracy

Which task keeps getting put off?

Most lists have one task that keeps getting pushed to tomorrow, usually the one that matters most. Brian Tracy calls it your frog. He borrows a saying he credits to Mark Twain, that if you eat a live frog first thing, nothing worse will happen all day.

Hear a sample · read by Laura

0:27

What you'll learn

  • The ugliest frog first
  • A, B, C, D, E
  • Two items beat the other eight
  • Procrastinate on purpose

The key ideas in Eat That Frog

The ugliest frog first

Tracy has two rules for frogs. If you've got two, eat the uglier one first. And if you've got to eat one, don't sit staring at it. The longer you look at a hard task, the bigger it grows, so start before you talk yourself out of it.

A, B, C, D, E

Tracy labels every task on his list. A means serious consequences if it isn't done, B mild ones, C none at all. D is for delegate, E for eliminate. Your most important A task is your frog, and it comes before everything else.

Two items beat the other eight

Tracy applies the 80/20 rule to your to-do list. In a list of ten tasks, he says, two will often be worth more than the other eight put together. Those two also tend to be the hardest, which is why we clear the easy eight first and still feel busy.

Procrastinate on purpose

There's never time to do everything, Tracy says, but there's always time for the most important thing. Since you'll put things off anyway, choose which. He calls it creative procrastination. You decide to leave the low-value jobs undone, so the frog isn't the job that gets put off.

Lines worth underlining

  1. The frog

    Do your biggest, hardest task first thing in the morning, before anything else gets a turn.

  2. Two frogs

    If you have two hard jobs waiting, start with the worse one.

  3. Plan on paper

    Write your list the night before. A few minutes of planning saves hours of work.

  4. The 80/20 rule

    A few of your tasks bring most of your results. Find those and start there.

  5. ABCDE

    Mark each task A to E by how much it matters, and never do a B while an A waits.

A story from the book

One oil drum at a time

As a young man, Tracy crossed the Sahara. The track was marked with old oil drums set out across the sand, and the only way through was to reach the next drum, then the one after. He uses it for any job too big to see the end of.

One thing to try

Pick tomorrow's frog tonight

Before bed, list what you need to do tomorrow. Mark each task A to E, then number the As. Write A-1 on a sticky note and put it on your keyboard. In the morning, start A-1 before you open email, and keep at it until it's finished.

There's more to Eat That Frog

Knotd has the key ideas from 250+ non-fiction books, each in a few minutes, in plain words. Eat That Frog comes with a Spot the Trap case to make it stick.

Get the whole book on KnotdOpen in the app

Questions about Eat That Frog

What is Eat That Frog about?

Which task keeps getting put off? Most lists have one task that keeps getting pushed to tomorrow, usually the one that matters most. Brian Tracy calls it your frog. He borrows a saying he credits to Mark Twain, that if you eat a live frog first thing, nothing worse will happen all day.

What are the key ideas in Eat That Frog?

The ugliest frog first; A, B, C, D, E; Two items beat the other eight; Procrastinate on purpose.

What's one thing to try from Eat That Frog?

Before bed, list what you need to do tomorrow. Mark each task A to E, then number the As. Write A-1 on a sticky note and put it on your keyboard. In the morning, start A-1 before you open email, and keep at it until it's finished.

Is Eat That Frog on Knotd?

Yes. Knotd has the key ideas from Eat That Frog in a few minutes, in plain words, plus a Spot the Trap case to test them. It's one of 250+ non-fiction books in the app.